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International Toy Center
The International Toy Center operates 24-hours-a-day,
7-days-a-week, 365-days-a-year, and is dedicated to the
Children's Entertainment and Seasonal Products industries. With
over 1 million square feet of showroom space, the ITC is the
largest permanent concentration of these companies in the
Northern Hemisphere.
Children's Entertainment includes but is not limited to toys,
games, children's software, puzzles, plush toys, licensed
products, collectibles, dolls, doll accessories, novelties,
trains, construction sets, arts & crafts, handheld electronics,
sports equipment. Seasonal products include holiday
decorations; Easter novelties, Halloween costumes and novelties,
Spring and Summer merchandise.
The Gallery Program is part of a concentrated effort to serve
the needs of the children's entertainment and seasonal products
industry.
The ITC houses the largest permanent concentration of these
products in North America. From stagecoaches bringing together
travelers in the 1800s to the more than 30,000 buyers,
manufacturers, and marketing and advertisers, financial analysts
and media outlets come here each year from all over the world to
shape the future of the $20 billion toy and children's
entertainment industry in the 21st Century. The International
Toy Center consists of two Buildings: 200 Fifth Avenue, Toy
Center South, and 1107 Broadway, Toy Center North. A scenic
enclosed bridge on the 9th Floor connects the Buildings
The annual American International Toy Fair, a TIA event, is
the premier trade event in the Children's Entertainment and
Seasonal Products industry. Held each February, Toy Fair takes
place in the more than 300 showrooms of The International Toy
Center, the Jacob. K. Javits convention center and numerous
private showrooms located throughout the vicinity of the ITC.
The Gallery Program provides select companies with the
opportunity to showcase their product at the ITC for one full
year. The Gallery located on the 8th floor of 1107 Broadway
consists of 10' x 20' spaces replete with phone and voice mail,
slat wall, glass shelving, lockable storage, track lighting,
carpeting, table and chairs. The Gallery is staffed during
business hours. Gallery tenants have access to: a meeting room,
a private office available as needed, faxes and copy machines.
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